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Communication Planning: An Integrated Approach (SAGE Series in Public Relations) ReviewThis book gives the best guide on how to plan strategy, operations and work for communication ventures.I would put this in the "public relations best practices" category, unlike other texts or practices, this puts the communication professional in touch with the hardcore business players in their corporations or their clients' professional team of executives.
It is helping me a lot stating in the proper words, what my client should be doing in terms of communication, to achieve its business goals.
This has also helped me in getting more customer satisfaction for what I do.Communication Planning: An Integrated Approach (SAGE Series in Public Relations) Overview
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
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